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The Self Delusion

Berns, Gregory
The Self Delusion
We all know we tell stories about ourselves. But as psychiatrist and neuroscientist Gregory Berns argues in The Self Delusion, we don't just tell stories, we are the stories. Our self-identities are fleeting phenomena, continually reborn as our conscious minds receive, filter, or act on incoming information from the world and our memories. Drawing on new research in neuroscience, social science, and psychiatry, Berns shows how our stories and ...

CHF 40.90

What It's Like to Be a Dog

Berns, Gregory
What It's Like to Be a Dog
Neuroscientist Gregory Berns explores the rich and complex inner lives of dogs, tigers, dolphins and more, in an affectionate and deeply humane investigation.

CHF 19.50

What It's Like to Be a Dog

Berns, Gregory
What It's Like to Be a Dog
Dog lovers and neuroscientists should both read this important book." -- Dr. Temple Grandin What is it like to be a dog? A bat? Or a dolphin? To find out, neuroscientist and bestselling author Gregory Berns and his team did something nobody had ever attempted: they trained dogs to go into an MRI scanner -- completely awake -- so they could figure out what they think and feel. And dogs were just the beginning. In What It's Like to Be a Dog, Ber...

CHF 25.90

What It's Like to Be a Dog

Berns, Gregory
What It's Like to Be a Dog
Neuroscientist Gregory Berns explores the rich and complex inner lives of dogs, tigers, dolphins and more, in an affectionate and deeply humane investigation.

CHF 30.90

Iconoclast: A Neuroscientist Reveals How to Think Differe...

Berns, Gregory
Iconoclast: A Neuroscientist Reveals How to Think Differently
No organization can survive without iconoclasts--innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Neuroscientist Berns describes practical ways to understand and unleash an individual's potential to think differently.

CHF 40.90

Iconoclast: A Neuroscientist Reveals How to Think Differe...

Berns, Gregory
Iconoclast: A Neuroscientist Reveals How to Think Differently
Iconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.

CHF 34.90